CURLē w/ Mona El-Gharby

This week's episode is all about CURLē Beauty. Today marks CURLē Beauty one year anniversary.  Mona El-Gharby is the founder of this amazing product.  She recently did a campaign  called "Love Your Roots." This is a multi-media campaign aimed at empowering curly hair individuals.

In this episode, we talk about Mona's curly hair journey and how the company was founded. 

Mona, the founder of CURLē! Ten years ago this company was a dream.
My mission behind CURLē has always been simple: to reframe natural hair as elegant and luxurious in ALL contexts.

As an Egyptian American born and raised in Dallas, I had my own struggles with my curl journey. Growing up, I came to understand the beauty and uniqueness of curly hair. Growing up, the cultural norms made curly hair "exotic", "wild", "crazy", but never "elegant" or "sophisticated". As a middle schooler, my dream was to change that narrative. In that journey, I learned about the importance of premium ingredients for my scalp and hair health.

My passion for finding the best ingredients and products that were entirely good for curly hair in the short and long run grew in college when I studied Biochemistry, Business, and Human Rights. I learned the injustices around natural hair and the science behind the most beneficial products and soon found myself with a business idea- a company that prioritized the natural crown like never before.

CURLē is about the empowerment of natural hair and changing the narrative. It's about reshaping big natural hair as being elegant not just in a VOGUE magazine, but in a corporate room, not having to straighten it for a high executive meeting or news reporting. We all have a unique curly hair journey and at CURLē we learn and love each and every one. We strive to empower you to take charge of your natural hair by offering you solutions to your curly hair problems.

Natural hair is unique and beautiful in ALL contexts, together we can push this movement and reshape the narrative around natural hair.

Website: https://curlebeauty.com/
Instagram: https://www.instagram.com/curlebeauty/
TikTok: https://www.tiktok.com/@curlebeauty

 

Natural Hair Education Resources and Programs

"5 Principles to Understanding & Performing Natural Hair Care Services"

"What Beauty School DID NOT Teach You"

 "Texture on Texture" Styling Course